Is it important to update your mobile app frequently?

  • A frequently updated app is a good sign for the users.
  • Users have a tendency to avoid the older apps on their smartphones
  • Mobile technology is moving at a very fast pace, and consequently the apps have to adapt to the changes.

Once you’ve built your mobile app, you are officially a member of the app economy. Similar to the real economy, things change rapidly in app economy as well. Therefore, it is vital to keep the momentum going! In order to survive in this new environment it is vital to update and improve your app frequently.

Consider your app as your store; would you like to show your store to your customers when it’s unclean and not well looked after? Of course not, the store should be immaculate all the time! The same rule applies to mobile apps as well. Your mobile app is your store!

Mobile technology is moving at a very fast pace, and consequently the apps have to adapt to the changes as well. Imagine if Facebook never updated their mobile apps and we still used that exact same app since 2007! I don’t think users would enjoy a 10 year long, unchanging experience. As our lives and environments are constantly in flux it is very important to update the mobile apps to offer better designs, new features and for them to take advantage of the new hardware on mobile devices. Also, updating the app not only offers a better experience but keeps the users engaged with it. Users have a tendency to avoid the older apps on their smartphones. As the others or alternatives are being updated constantly, the ones that doesn’t change are unfortunately ignored by the users.

Lastly, a frequently updated app is a good sign for the users. It has fewer bugs, is more secure and keeps up with the privacy policies. As mobile app news becomes a part of mainstream news coverage, users are becoming more educated about mobile app usage than before.