- The most noticeable improvement was the all-new tvOS framework.
- The outstanding IOS experience is now on the big screen.
- With Apple TV, the users’ gestures interact indirectly with a much larger display some distance away from the users via a new remote.
- The use of gestures and the game console features become a part of the Apple TV experience.
- Universal app purchase is available from the Apple TV App Store.
Apple TV has been around since 2007. It is as old as the legendary iPhone. Unlike the iPhone, Apple TV has never offered any apps. Despite the rumours, Apple TV never received a serious revision until the latest version.
In the fall of 2015, Apple announced the biggest revision to Apple TV. Hardware improvements, with a faster A8 processor, has been followed by a cleaner user interface with a sophisticated SIRI-based search ability, a gesture-friendly remote control, an ability to use game controllers, and apps.
The most noticeable improvement was the all-new tvOS framework. Apple TV now became a part of the IOS eco system. You don’t have to connect your IOS devices to your TV system to experience your apps anymore. Apple TV took on this responsibility with a unique experience that utilises every pixel of your TV with the AppleTV apps.
With the new Apple TV, users can experience a unique app journey. The outstanding IOS experience is now on the big screen, and it is crucial that you introduce your apps for Apple TV to extend their reach.
In addition, Apple TV offers a unique approach compared with other IOS devices. With IOS apps, only one person can see and the experience the app due to the screen size. Now, with Apple TV, the whole family and friends can enjoy and experience the app. Basically, the reach has been multiplied.
The interaction with Apple TV is totally unique when compared to IOS devices. IOS focuses on a touch screen user experience model with a finger contacting the interface. With the IOS, users know where they are and what they are doing.
With Apple TV, the users’ gestures interact indirectly with a much larger display some distance away from the users via a new remote. This fundamental change highlights the importance of the Apple TV app design. As the user can’t see where he or she is via the touch area, the clean design is an important part of the app development. This will avoid the user getting lost whilst using the app.
The SIRI Remote
One of the biggest changes is the SIRI remote that has replaced the Apple Remote. Now, the use of gestures and the game console features become a part of the Apple TV experience.
App development has now shifted to a different level with the use of the gesture and the game control features of the SIRI Remote. It is important to take full advantage of the combination of this new feature.
Keep the Distance
Apple TV now works further away from the users. The app elements should be larger than ever. Also, many family and friends will be interested in the apps as well. So size matters!
The text needed for navigation and information should be displayed at a readable size. The IOS app approach will not the make the best use of the Apple TV.
App Store optimisation is also very important. The visuals and the text should be clear and readable on the TV screen.
Also universal app purchase is available from the Apple TV App Store. So your customers can easily shift to Apple TV apps very quickly.
People still spend a lot of time in front of the TV. Many popular apps from Tinder to Skype are already available from the Apple TV App Store. Apple TV apps will enable you to extend your user reach. Your family and friends will be your new users.
Apple is taking the new Apple TV very seriously and is investing in the experience. We can see this from the serious increase in the number of apps available in the Apple TV App Store. This means that it is important to take steps now and consider the Apple TV for your business.