- Users do not really enjoy an app that is not optimised for 64-bit
- The lack of updates and revisions with the mobile app will consequently impact your download
- Apple decided to remove apps that are not updated and not fulfilling their latest revisions.
Your mobile app is now on the Appstore and your business is now part of the mobile app world. Keeping up with your mobile app is part of your daily routine, checking out the download rates and browsing the analytics. As long as the usage of your mobile app and the download rates are going steady, you will not experience any problems.
However, a mobile app is something that is constantly improving and updating. Your app should release updates and revise its UX/UI to keep up with the revisions and improvements of the IOS and the Android. Users do not really enjoy an app that is not optimised for 64-bit, and the graphics could be blurry with the iPhone 7 Plus.
When the mobile app’s updates are ignored and the company does not show any interest in improving it, the results created may not be very appealing for your mobile app. The lack of updates and revisions with the mobile app will consequently impact your download and usage figures. If the mobile owner doesn’t focus on these issues, the down going trend will not be motivating investment in the mobile app. At some point the app will start to vanish from the download list and users will not be bothered about using it.
Literally, a lack of updates and revision will ruin the most important investments in your business and loosen the connection between your users. Users want to use mobile apps that are evolving and developed frequently. Just imagine if the Facebook’s app was still the same as in 2007. What would it happen?
What is the Appstore’s grave yard? Apple decided to remove apps that are not updated and not fulfilling their latest revisions. Many companies suffered from this decision and their precious investments vanished from the Appstore.
So how your app might end in grave yard?
First, check out your inbox to see if you received an email from Apple stating that your mobile app is not fulfilling their criteria.
Second, take action immediately. If you developed your mobile app with another company and lost the connection we can help you. If you developed it in-house, immediately setup a meeting and do the suggested revision.
Most common issues are a lack of update, too many bugs and lack of privacy or security. Incompatibility with the latest devices, still running on the 32-bit structure and a very long app name are also frequent problems. These issues are covered under the Quality App section on Apple’s website.
A very long app name is created by many developers to increase their chances of being seen on the Appstore search results. However, Apple already figured out this trick and does not tolerate app names longer than 50 characters.
Finally, your mobile app is your representation in the app world. Like your business, you have to look after your app and improve it to avoid any reduction in downloads and usage. As the smartphone users are more knowledgeable, they can easily see when your app is updated and whether it is safe to use it for privacy. Also, an app with lots of bugs and negative feedback is a very serious problem for your investment. However, if you keep your mobile app updated and revised, you will see a return in your investment.